NY Fashion Week kicks off heavy on star power

NEW YORK (AP) The fashion industry put on its most glamorous face as it opened New York Fashion Week on Thursday, presenting a star-studded overture to reluctant recessionistas.

Hints of glitz perked up early runway shows, but the big glamour was to come at Fashion's Night Out, an event dreamed up by Vogue Editor Anna Wintour that features celebrities, designers and glitterati mingling with shoppers.

The Olsen twins were to tend bar at Bergdorf Goodman, while Victoria Beckham signs T-shirts and designers compete in a cook-off with "Top Chef" host Padma Lakshmi. Justin Timberlake was expected at Saks. Oscar de la Renta was to sing for his best customers. Wintour herself was to appear at a Macy's in gasp Queens.

There was a little more glitz on the runways, too, at Mercedes-Benz Fashion Week, which runs through Sept. 17. The look at BCBG Max Azria was light and feminine all dresses, no pants. Jenni Kayne went with an optimistic bright yellow and soft, buttery leather.

It was a departure from the tough look in stores for fall and perhaps a signal that the fashion industry is trying a softer approach to tough economic times.

(Edit:Ruby)