Trademark of Mojiang Purple Rice Approved

The press conference of the trademark of Mojiang purple rice was held by Mojiang Hani minority autonomous prefectural party committee and Mojiang people's government in the purple rice hometown Mojiang in the morning of May 1st.
 

 Officials from Yunnan provincial industrial and commercial bureau, Mojiang prefectural party committee, prefectural people's congress, prefectural people's government and representatives from various departments or enterprises attended the conference. Reporters from 32 media like the Yunnan branch of Xinhua News Agency, Yunnan Daily, Yunnan TV etc. also took participation.
 

 Deputy of director of Yunnan provincial industrial and commercial bureau, Zhao Jian made a speech and presented the certificate to Mojiang at the conference. Deputy Secretary of Mojiang party committee, leader of Mojiang County, Du Xueyi addressed the conference.
 

 It is said that in order to improve the purple rice industry in Mojiang, the county had started applying for the trademark of origin since 2006. The provincial industrial and commercial bureau verified the applying materials and inspected on the spot again and again before reporting to the panel of experts of national industrial and commercial bureau, who finally issued this trademark certification of purple rice origin in February, 2009 after the final verifying and public notifying.
 

 It is reported that Mojiang purple rice, glutinous rice type, has long but narrow grain and turns on the color of purplish white, which becomes dark purple after cooking. Containing 2.5% of amylase starch, the purple rice is highly sticky and can be binds easily after cooking. Purple rice contains not only abundant proteins, fats, lysine, lactoflavin, thiamine, folic acid and a variety of vitamins, but also trace element essential to humans like iron, zinc, calcium, phosphorus and so on. It is a treasure for cooking, snack processing, and food therapy and has a long history. 

 According to the medical masterpiece Compendium of Materia Medica, Mojiang purple rice has the function of nourishing the kidney, liver, and spleen, improving eyesight, and invigorating the circulation of blood. It was even mentioned in the masterpiece A dream of Red Mansion by the great writer in Qing dynasty as the tribute rice from the imperial field for the royal palace. Restricted by the undeveloped social economic and production relations, the planting of Mojiang purple rice was fragmented with low and unstable yield, which resulted in extensive processing and limited products. However, the continuance of planting has laid a solid foundation for the development of Mojiang purple rice. 
 

 In recent years, under the provincial and municipal support, Mojiang prefectural party committee and government have attached great importance to the development of MoJiang purple rice industry. They instructed the prefectural agriculture department to set about creating the traditional advantageous Mojiang purple rice brand by enhancing the development of purple rice industry. The manufacturing conditions of Mojiang purple rice thus have been continuously improved and rapidly developed. By 2009, the planting area of purple rice in Mojiang has been expanded to as large as 8,200 mus, yielding 2,360 tons with a value of 13million Yuan in total. At present, there are a number of Mojiang purple rice series products, like Tianxi jar-sealed alcohol brewed with purple rice as main ingredient, purple rice corn alcohol, Huadiao purple rice wine, purple rice vinegar, etc. Tianxi brand jar-sealed alcohol brewed with purple rice has got the gold medal of the international famous wine exhibition in Paris in 1992, the special gold medal of international exhibition in Panama in 1994. Together with Tianxi brand purple rice corn alcohol, it was also awarded the title of Chinese Famous Brand by the brand promotion committee of Chinese enterprises in 2003. 
 

 The trademark certification of purple rice origin was approved successfully. It will provide positive boost for the traditional product protection and the market competence. It will also help regulating the competition order and developing local economy.